The digital progress made by our campaign was recognised last month at the European Digital Communications Awards. The nomination centred on the Pension Justice website which was designed by Champollion Digital, and was awarded the Digital Public Affairs Award. It beat competitors including the celebrated ‘Curators of Sweden’ campaign and Grayling’s work with GE in Hungary.
In this video, which was produced by Champollion Digital, I explain a bit a bit more about the issue of frozen pensions as the Chair of the campaign.
The success of Pension Justice to date is down to the way that individual ICBP supporters have been put at the centre of the campaign. By signing a government e-petition, submitting case studies to the website, and challenging MPs and ministers our members are driving it forward.
Since the Pension Justice website was launched last April a growing number of British pensioners from around the world have used it to get in touch with the ICBP and find out about frozen pensions in their country of residence. Traffic has tripled, and time spent on the site has doubled when compared to the ICBP’s previous website.
The next stage for the digital campaign is to make use of email campaigning to reach more supporters and deepen their involvement so that it can be targeted to work in conjunction with the media and public affairs work that Champollion undertakes for ICBP.
To have won a Europe-wide award for a digital campaign that is still in its early stages is very exciting, and I know that the team at Champollion Digital are looking forward to developing the campaign with the ICBP.
This is a guest blog by Tony Bockman, Chair of the International Consortium of British Pensioners